Services marketing :
Zeithaml, Valarie A
Services marketing : integrating customer focus across the firm - 5th - New Delhi : Tata Mcgraw-Hill, 2012. - xxvii, 763 p.
9780070700994
Customer services
Service industries Marketing
Marketing
658.8 / ZEI
Services marketing : integrating customer focus across the firm - 5th - New Delhi : Tata Mcgraw-Hill, 2012. - xxvii, 763 p.
9780070700994
Customer services
Service industries Marketing
Marketing
658.8 / ZEI
