Corporate social responsibility :

Kotler, Philip.

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, N.J. : Wiley, c2005. - x, 307 p. : ill. ; 24 cm.

Includes bibliographical references (p. 277-295) and index.

9788126518432

2004020375


Social responsibility of business.
Social marketing.
Corporations--Charitable contributions.
Corporate image.

HD60 / .K67 2005

658.408 KOT