'Ad'apting to markets :

Sunitha Srinivas, C.

'Ad'apting to markets : repackaging commercials in Indian languages / Sunitha Srinivas C. - New Delhi Sage Publications India Pvt Ltd 2015 - 215 pages ; 23 cm

Includes bibliographical references (pages 182-205) and index.

9789351502401 (hardback : alk. paper)

2015010158


Advertising--India.
Advertising--Language.
Psycholinguistics.
Sales promotion.

HF5813.I4 / S86 2015

659.10954 / 42810