Marketing theory :

Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. - 3rd edition. - London Sage Publications Ltd 2016 - xix, 520 pages : illustrations ; 24 cm

9781473904002 1473904005 9781473904019 1473904013

2015955645


Marketing--Philosophy.
Marketing--History.
Marketing.
Marketing--Philosophy.


History.

HF5415 / .M323744 2016

658.8001 / 42792