Borrowing brilliance:the six steps to business innovation by building on the ideas of others

Murray, David Kord

Borrowing brilliance:the six steps to business innovation by building on the ideas of others the six steps to business innovation by building on the ideas of others - London Random House Business Books 2009 - 292 pages; 20 cm

In this work, David Kord Murray demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve problems and create new opportunities by learning where to look for ideas and answers.

9781847940186


Creative ability in business
Creative thinking
Diffusion of innovations

658.4063 / MUR