The riddle : where ideas come from and how to have better ones
Razeghi, Andrew
The riddle : where ideas come from and how to have better ones - San Francisco, Jossey-Bass, 2008. - v, 249 pages.
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments."
9780787996321
Creative ability
Creative ability in business
153.35 / RAZ
The riddle : where ideas come from and how to have better ones - San Francisco, Jossey-Bass, 2008. - v, 249 pages.
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments."
9780787996321
Creative ability
Creative ability in business
153.35 / RAZ
