Winning at innovation: the A-to-F model
Trías de Bes, Fernando.
Winning at innovation: the A-to-F model - Basingstoke ,England. Palgrave Macmillan, 2011. - xvi, 272 pages: illustrations; 25 cm.
"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation."
9780230395350
Business and Management
Innovations
Technological innovations Management
658.514 / TRI
Winning at innovation: the A-to-F model - Basingstoke ,England. Palgrave Macmillan, 2011. - xvi, 272 pages: illustrations; 25 cm.
"Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolutionary model for innovation."
9780230395350
Business and Management
Innovations
Technological innovations Management
658.514 / TRI
