Winning in emerging markets : a road map for strategy and execution
Khanna, Tarun
Winning in emerging markets : a road map for strategy and execution - Boston, Mass., Harvard Business Press, 2010. - xii, 247 pages; 24 cm.
"Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations."
9781422166956
Commerce
International business enterprises
Globalization-Economic aspects
Marketing-Management
658.4012 / KHA
Winning in emerging markets : a road map for strategy and execution - Boston, Mass., Harvard Business Press, 2010. - xii, 247 pages; 24 cm.
"Rather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations."
9781422166956
Commerce
International business enterprises
Globalization-Economic aspects
Marketing-Management
658.4012 / KHA
