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Marketing performance :

Perrey, Jesko,

Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon. - Wiley Publication 2016 - xi, 185 pages cm

Includes bibliographical references and index.

ISBN: 9781119278337 (cloth : alk. paper)

LCCN: 2016015986

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P3795 2016

Dewey Class. No.: 658.8 / 42620

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