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Advertising and Promotions: An Integrated Brand Approach

Semenik, Richard J. Allen, Chris T. Guinn, Thomas C.

Advertising and Promotions: An Integrated Brand Approach - 6th - New Delhi Cengage Learning 2014 - xii,710

ISBN: 978-81-315-1738-3

Dewey Class. No.: 659.1/SEM / SCMSUGV-B-13325

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