The 22 immutable laws of branding :
Ries, Al.
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding How to build a product or service into a world-class brand Al Ries and Laura Ries. - 1st ed. [expanded]. - New York : HarperBusiness, c2002. - xvi, 255 p. : ill. ; 24 cm.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
0060007737
2003267314
Branding (Marketing)
Marketing--Decision making.
Internet marketing.
HD69.B7 / R537 2002
658.8/27
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding How to build a product or service into a world-class brand Al Ries and Laura Ries. - 1st ed. [expanded]. - New York : HarperBusiness, c2002. - xvi, 255 p. : ill. ; 24 cm.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." Includes index.
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
0060007737
2003267314
Branding (Marketing)
Marketing--Decision making.
Internet marketing.
HD69.B7 / R537 2002
658.8/27
