Business - to - Business Marketing
Ross Brennan, Canning Louise & McDowell Raymond
Business - to - Business Marketing - Second Edition - New Delhi Sage Publication 2011 - 386
Contents- Fundamentals B2B Marketing, Buyer Behaviour, Inter-firm relationships, B2B Marketing strategy, Researching B2B Marketing etc.
978-81-321-0746-0
MARKETING B TO B (G-14)
658.8 BRE/CAN
Business - to - Business Marketing - Second Edition - New Delhi Sage Publication 2011 - 386
Contents- Fundamentals B2B Marketing, Buyer Behaviour, Inter-firm relationships, B2B Marketing strategy, Researching B2B Marketing etc.
978-81-321-0746-0
MARKETING B TO B (G-14)
658.8 BRE/CAN
