The road to luxury :

Som, Ashok,

The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

Includes bibliographical references and index.

License restrictions may limit access.

9780470830024 9780470830048 (ebook) 9780470830055 (ePub) 9781118814321 (oBook) = The road to luxury :


Luxuries--Marketing.
Luxury goods industry.
Brand name products--Management.


Electronic books.

HD9999.L852 / .S66 2015eb

658.827 SOM