Marketing Value Metrics, A New Metric Model To Measure Marketing Affectiveness
Mcdonald Malcolm, Mouncey Peter, Maklan Stan
Marketing Value Metrics, A New Metric Model To Measure Marketing Affectiveness - 2nd ed. - London Kogan Page 2009 - 317p.
978-0-7494-5897-2
658.8
Marketing Value Metrics, A New Metric Model To Measure Marketing Affectiveness - 2nd ed. - London Kogan Page 2009 - 317p.
978-0-7494-5897-2
658.8
