Marketing communications /
Egan, John, 1952-
Marketing communications / John Egan. - Second edition. - ix, 420 pages ; 27 cm
Includes bibliographical references and index.
9781446259023 (hardback) 1446259021 (hardback) 9781446259030 (paperback) 144625903X (paperback)
2014936261
GBB4E2725 bnb
016938141 Uk
Communication in marketing.
Marketing / Costly ref. Marketing
Advertising.
Advertising.
Communication in marketing.
Marketing.
HF5415.123 / .E4 2015
658.8/02
Marketing communications / John Egan. - Second edition. - ix, 420 pages ; 27 cm
Includes bibliographical references and index.
9781446259023 (hardback) 1446259021 (hardback) 9781446259030 (paperback) 144625903X (paperback)
2014936261
GBB4E2725 bnb
016938141 Uk
Communication in marketing.
Marketing / Costly ref. Marketing
Advertising.
Advertising.
Communication in marketing.
Marketing.
HF5415.123 / .E4 2015
658.8/02