Strategy maps : converting intangible assets into tangible outcomes
Kaplan, Robert S.
Strategy maps : converting intangible assets into tangible outcomes - Boston, Harvard Business School Press, 2004. - xviii, 454 pages: illustrations; 24 cm.
"Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps."
9781591391340
Balanced Scorecard
Human capital
Intangible property Management
Organizational change
Property Management
Strategic planning
Strategic Management
Workforce management
658.401 / KAP
Strategy maps : converting intangible assets into tangible outcomes - Boston, Harvard Business School Press, 2004. - xviii, 454 pages: illustrations; 24 cm.
"Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps."
9781591391340
Balanced Scorecard
Human capital
Intangible property Management
Organizational change
Property Management
Strategic planning
Strategic Management
Workforce management
658.401 / KAP
