New product development and delivery: ensuring successful products through integrated process management
Brethauer, Dale M
New product development and delivery: ensuring successful products through integrated process management - New York AMACOM 2002 - 192
"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."
9780814407134
Distribution
Marketing
New products
658.8 / BRE
New product development and delivery: ensuring successful products through integrated process management - New York AMACOM 2002 - 192
"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."
9780814407134
Distribution
Marketing
New products
658.8 / BRE
