Leading product development: the senior manager's guide to creating and shaping the enterprise

Wheelwright, Steven C

Leading product development: the senior manager's guide to creating and shaping the enterprise - New York Free Press 1995 - 176

"Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives."

9780029344651


New products


Project management

658.575 / WHE