Profiting from uncertainty: strategies for succeeding no matter what the future brings

Schoemaker, Paul J. H.

Profiting from uncertainty: strategies for succeeding no matter what the future brings - New York, Free Press, 2002 - xv, 267 pages : illustrations ; 25 cm

"The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring."


9780743223287


Gestion
Incertitude Management
Strategic planning
Uncertainty
Management