Brick by brick: how lego rewrote the rules of innovation and conquered the global toy industry

Robertson, David C

Brick by brick: how lego rewrote the rules of innovation and conquered the global toy industry - New York Random House Books 2013 - xii, 305 pages

9781847941169


The Seven Truths of Innovation and LEGO Group's Decline
Stacking up
Boosting Innovation
Losing Control
Mastering the Seven Truths of Innovation and Transforming LEGO
Building Innovation Culture
Becomng Customer Driven
Exploring the Full Spectrum of Innovation
Attempting a Disruptive Innovation
Sailing for Blue Ocean
Leveraging Diverse and Creative People

338.768 / ROB