HUMANIZING BIG DATA: MARKETING AT THE MEETING OF DATA, SOCIAL SCIENCE AND CONSUMER INSIGHT
STRONG COLIN
HUMANIZING BIG DATA: MARKETING AT THE MEETING OF DATA, SOCIAL SCIENCE AND CONSUMER INSIGHT - NEW DELHI KOGAN PAGE LTD 2015 - x,212
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line.
978-0-7494-7211-5
BUSINESS & ECONOMICS / MARKETING / RESEARCH, BUSINESS STRATEGY, CUSTOMER SERVICES, MARKETING - DATA PROCESSING, INTERNET ADVERTISING, CUSTOMER RELATIONS – MANAGEMENT, MARKETING RESEARCH, BIG DATA
658.8340285/STR
HUMANIZING BIG DATA: MARKETING AT THE MEETING OF DATA, SOCIAL SCIENCE AND CONSUMER INSIGHT - NEW DELHI KOGAN PAGE LTD 2015 - x,212
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line.
978-0-7494-7211-5
BUSINESS & ECONOMICS / MARKETING / RESEARCH, BUSINESS STRATEGY, CUSTOMER SERVICES, MARKETING - DATA PROCESSING, INTERNET ADVERTISING, CUSTOMER RELATIONS – MANAGEMENT, MARKETING RESEARCH, BIG DATA
658.8340285/STR
