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Strategic Brand Management: /

Keller Kevin Lane

Strategic Brand Management: / building, measuring and managing brand equity Keller Kevin Lane, Parameswaran A M G & Jacob Isaac - Fourth Edition - New Delhi Pearson/ Dorling Kindersley (India) Pvt Ltd c2015 - xxix, 586 pages

ISBN: 9789332542204

Subjects--Uniform Titles: --Marketing

Subjects--Chronological Terms: --Brand Management

Dewey Class. No.: 658.827 / 41608

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