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Media Planing and Buying : Principles and Practice in the Indian Context.

Menon Arpita

Media Planing and Buying : Principles and Practice in the Indian Context. - Delhi Tata Mcgraw Hill 2009 -

ISBN: 9780070147607

Subjects--Uniform Titles:
Media Planning & buying

Subjects--Topical Terms:
Media planning

Dewey Class. No.: 302.23 / 36884

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