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Business Marketing Text and Cases

Havaldar Krishna

Business Marketing Text and Cases - 4th - New Delhi McGraw hill Education 2014 - xvi,608p

The 4th edition Business Marketing Text and Cases extensivly updates all concepts and adds to it new concepts such as Supply Chian Strategies, and Multi-attribute decision making.

ISBN: 9781259097966

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 / SIMS-B-021718

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