The Marketing Whitebook 2013-2014

Business World Books

The Marketing Whitebook 2013-2014 - New Delhi Business World Books 2013 - 308

Commerce & Trade


Is A Highly Complex Marketplace
It Is Made Up Of Many Polymarkets
With Its Size And Heterogeneity
India
Micromarkets And Diverse Consumer Groups. What Drives Buying Behavior Among These Different Groups? What Are The New Touch Points?Where Are The New Opportunities? .

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