The Marketing Whitebook 2013-2014
Business World Books
The Marketing Whitebook 2013-2014 - New Delhi Business World Books 2013 - 308
Commerce & Trade
Is A Highly Complex Marketplace
It Is Made Up Of Many Polymarkets
With Its Size And Heterogeneity
India
Micromarkets And Diverse Consumer Groups. What Drives Buying Behavior Among These Different Groups? What Are The New Touch Points?Where Are The New Opportunities? .
381.095405 / BUS
The Marketing Whitebook 2013-2014 - New Delhi Business World Books 2013 - 308
Commerce & Trade
Is A Highly Complex Marketplace
It Is Made Up Of Many Polymarkets
With Its Size And Heterogeneity
India
Micromarkets And Diverse Consumer Groups. What Drives Buying Behavior Among These Different Groups? What Are The New Touch Points?Where Are The New Opportunities? .
381.095405 / BUS