Brand management: text and cases
Verma, Harsh V.
Brand management: text and cases - 2nd ed. - New Delhi Excel Books 2006 - xv, 477 pages: illustrations; 25 cm
9798174464803
Brand names
Brand equity
Brand image
Brand management
658.827 / VER
Brand management: text and cases - 2nd ed. - New Delhi Excel Books 2006 - xv, 477 pages: illustrations; 25 cm
9798174464803
Brand names
Brand equity
Brand image
Brand management
658.827 / VER