Principles of marketing:

Kotler, Philip

Principles of marketing: an Asian perspective - 13th ed. - Delhi; Chennai Pearson 2011 - 1 volume (various pagings): illustrations (some color); 29 cm

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

9788131731017


Marketing
Asia
Industrial Management
Management
Management Science
Organizational Behavior

658.8 / KOT