Seduction by contract :
Bar-Goll, Oren
Seduction by contract : law, economics, and psychology in consumer markets - Oxford. Oxford University Press. 2013. - xvi, 280, p.;
Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
9780199663378
346.022 / BAR.S
Seduction by contract : law, economics, and psychology in consumer markets - Oxford. Oxford University Press. 2013. - xvi, 280, p.;
Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
9780199663378
346.022 / BAR.S
