Study of consumer buying behavior towards cosmetics with special reference to women in Pune city.

Patil Sheetal Jitendra 2014

Study of consumer buying behavior towards cosmetics with special reference to women in Pune city. english Patil Seetal Jitendra - 204 SIU 2014 - v,279p

This study relate to assess consumer buying behavior toward cosmetics at organized retail format . to know the impact of store services-cape the stimulus-organism-response model was employed .

cosmetics, consumer buying , promotion , SPSS 20.0 software , women development