Boutique baby photography :
Cooney, Mimika.
Boutique baby photography : the digital photographer's guide to success in maternity and baby portraiture / Mimika Cooney. - Buffalo, NY : Amherst Media, c2012. - 159 p. : ill. (some col.) ; 26 cm.
"Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover. Includes bibliographical references (p. 155) and index.
Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index.
9781608952595 (pbk.) 1608952592 (pbk.) 9781608955695 1608955699
2011924265
GBB1A8489 bnb
015890127 Uk
Photography of infants.
Photography of infants--Marketing.
Photography--Business methods.
Portrait photography--Marketing.
Photography--Digital techniques.
TR681.I6 / C66 2012
778.925 / 40192
Boutique baby photography : the digital photographer's guide to success in maternity and baby portraiture / Mimika Cooney. - Buffalo, NY : Amherst Media, c2012. - 159 p. : ill. (some col.) ; 26 cm.
"Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover. Includes bibliographical references (p. 155) and index.
Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index.
9781608952595 (pbk.) 1608952592 (pbk.) 9781608955695 1608955699
2011924265
GBB1A8489 bnb
015890127 Uk
Photography of infants.
Photography of infants--Marketing.
Photography--Business methods.
Portrait photography--Marketing.
Photography--Digital techniques.
TR681.I6 / C66 2012
778.925 / 40192
