The Back of the Napkin : Solving Problems and Selling Ideas with Pictures

Dan Roam

The Back of the Napkin : Solving Problems and Selling Ideas with Pictures - London Portfolio Trade 2013 - 278p.

There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools

978-81-4382-24-3


The Back of the Napkin : Solving Problems and Selling Ideas with Pictures


The Back of the Napkin : Solving Problems and Selling Ideas with Pictures

153.42 / SID-B-7752