Big think strategy :
Schmitt, Bernd.
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt. - Boston, Mass. : Harvard Business School Press, c2007. - xi, 177 p. : ill. ; 25 cm.
Includes bibliographical references (p. [165]-168) and index.
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
9781422103210 (hardcover : alk. paper) 1422103218
2007021449
Creative ability in business.
Strategic planning.
Success in business.
Organizational effectiveness.
HD53 / .S3596 2007
658.4012 / 39665
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt. - Boston, Mass. : Harvard Business School Press, c2007. - xi, 177 p. : ill. ; 25 cm.
Includes bibliographical references (p. [165]-168) and index.
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
9781422103210 (hardcover : alk. paper) 1422103218
2007021449
Creative ability in business.
Strategic planning.
Success in business.
Organizational effectiveness.
HD53 / .S3596 2007
658.4012 / 39665
