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Leveraging brand in sport business /

Leveraging brand in sport business / edited by Mark Pritchard & Jeffrey L. Stinson. - pages cm

Includes bibliographical references and index.

ISBN: 9780415534857 9780415534857 (pbk. : alk. paper)

LCCN: 2013006886

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .L48 2013

Dewey Class. No.: 796.06 PRI

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