GLOBAL STRATEGIC MANAGEMENT

FRYNAS JEDRZEJ GEORGE , MELLAHI KAMEL

GLOBAL STRATEGIC MANAGEMENT - U.S. OXFORD UNIVERSITY PRESS 2011 - 422

Global Strategic Management provides a fresh, exciting approach to developing strategies for global business development.it combines the tools of strategic management with the skills needed for thorough global strategic analysis, development, and implementation.

Contents:- 1.Introduction to global strategic management,2. Global strategic analysis , 3.Global business environment: the industry environment, 4. Global business environment: analysis of the internal environment, 5.Managing the internationalization process, 6. International strategic alliances: partnership and cooperation, 7. The subsidiary-level strategy,



9780199677450


GLOBAL STRATEGIC MANAGEMENT


MANAGEMENT STRTEGIC (F-43)

658.401 FRY/MEL