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Sport brands /

Bouchet, Patrick.

Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet. - x, 197 pages ; 24 cm. - Sports marketing series .

Includes bibliographical references (pages [182]-189) and index.

ISBN: 9780415532853 9780415532853 (pbk)

LCCN: 2012033184

Subjects--Topical Terms:
Sports--Marketing.
Professional sports--Economic aspects.
Sports--Economic aspects.
Sports--Social aspects.
Sports administration.

LC Class. No.: GV716 / .B664 2013

Dewey Class. No.: 796.06 BOU

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