The Product Manager's Handbook /
Gorchels, Linda.
The Product Manager's Handbook / Linda Gorchels. - 4th ed. - New York : McGraw-Hill, 2012. - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259027727
2011018023
Product management.
New products--Marketing.
HF5415.15 / .G636 2012
658.8 / GOR
The Product Manager's Handbook / Linda Gorchels. - 4th ed. - New York : McGraw-Hill, 2012. - viii, 392 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781259027727
2011018023
Product management.
New products--Marketing.
HF5415.15 / .G636 2012
658.8 / GOR
