From brand vision to brand evaluation :
Chernatony Leslie De
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - 3rd ed - Abigdon Routledge 2012 - 376 p.
9781856177733
Brand management
658.827 / CHE
From brand vision to brand evaluation : the strategic process of growing and strengthening brands - 3rd ed - Abigdon Routledge 2012 - 376 p.
9781856177733
Brand management
658.827 / CHE
