Strategic Customer Planning :
Melkman, Alan
Strategic Customer Planning : how to develop and implement a strategic account plan - New Delhi Viva Books 2009 - 250 p.
9788130910499
Marketing Key accounts
Customer services
Strategic Management
658.81 / MEL
Strategic Customer Planning : how to develop and implement a strategic account plan - New Delhi Viva Books 2009 - 250 p.
9788130910499
Marketing Key accounts
Customer services
Strategic Management
658.81 / MEL