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Defending The Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Murry, Brian .H.

Defending The Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena - New York Amacom 2002 - 268 p

ISBN: 814407544

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 MUR / MUR

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