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Strategic Brand Management Building,Measuring,and Managing Brand Equity

Keller Kevin Lane

Strategic Brand Management Building,Measuring,and Managing Brand Equity - 2nd ed - New Delhi Prentice --Hall of India PVT . LTD. 2003 - 788 p

ISBN: 8120323092

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 / KEL

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