Managing new product and process development : text and cases
Clark Kim B
Managing new product and process development : text and cases - New York Free press 1993 - 896 p.
9780029055175
Marketing management
658.575 / CLA
Managing new product and process development : text and cases - New York Free press 1993 - 896 p.
9780029055175
Marketing management
658.575 / CLA