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SERVICES MARKETING:CONCEPTS,PRACTICES AND CASES FROM INDIAN ENVIRONMENT

SHAJAHAN,S.

SERVICES MARKETING:CONCEPTS,PRACTICES AND CASES FROM INDIAN ENVIRONMENT - 2nd. - MUMBAI HIMALAYA PUBLISHING HOUSE 2009 - 358

SERVICES MARKETING

THIS BOOK PRESENTS THE TOPICS WITH UPDATE INFORMATION WHICH INCORPORATE WITH INDUSTRY CUM ACADEMIC AND CORPORATE RESEARCH WITH VARIETY OF CASES,CORPORATE STORIES AND CONCEPTS WHICH EXCLUSIVELY DEVOTED IN INDIAN MARKET CONTEXT

ISBN: 9.78818E+12

Subjects--Topical Terms:
MARKETING,SERVICES MARKETING,CUSTOMER CARE,BUSINESS ORGANIZATION,

Dewey Class. No.: 658.8 SHA

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