THE FUTURE OF COMPETION : CO-CREATING UNIQUE VALUE WITH CUSTOMERS

RAMASWAMY,VENKAT

THE FUTURE OF COMPETION : CO-CREATING UNIQUE VALUE WITH CUSTOMERS - NEW DELHI PENGUIN BOOKS INDIA PVT.LTD, 2004 - xiii,256

MANAGEMENT

THIS BOOK SERVES AS A GUIDE TO BUSINESS LEADERS IN THEIR SEARCH FOR NEW STRATEGIC CAPITAL,HELPING THEM TO BREAK OUT TO THEIR OLD ENTRENCED WAYS AND DISCOVER NEW ONES.

14306190


MANAGEMENT,BUSINESS,CONSUMER,STRATEGY,VALUE CREATION

658.40'12 PRA/RAM