Legends in marketing.: Set of 1-9 Volumes Naresh K. Malhotra /
Malhotra, Naresh K.
Legends in marketing.: Set of 1-9 Volumes Naresh K. Malhotra / Naresh K. Malhotra series editor, Jagdish N. Sheth & vol.editor, Kim Sung S & Citrin A V - New Delhi ; Thousand Oaks : SAGE, c2011. - xxxix, 269p. : 9 v. : ill. ; 25 cm. - Legends in marketing .
Includes bibliographical references and index.
9788132105176 (hbk. : alk. paper)
Malhotra, Naresh K.
Marketing research.
Marketing.
658.80092 / MAL
Legends in marketing.: Set of 1-9 Volumes Naresh K. Malhotra / Naresh K. Malhotra series editor, Jagdish N. Sheth & vol.editor, Kim Sung S & Citrin A V - New Delhi ; Thousand Oaks : SAGE, c2011. - xxxix, 269p. : 9 v. : ill. ; 25 cm. - Legends in marketing .
Includes bibliographical references and index.
9788132105176 (hbk. : alk. paper)
Malhotra, Naresh K.
Marketing research.
Marketing.
658.80092 / MAL