Legends in marketing.: Set of 1-9 Volumes Naresh K. Malhotra /

Malhotra, Naresh K.

Legends in marketing.: Set of 1-9 Volumes Naresh K. Malhotra / Naresh K. Malhotra series editor, Jagdish N. Sheth & vol.editor, Kim Sung S & Citrin A V - New Delhi ; Thousand Oaks : SAGE, c2011. - xxxix, 269p. : 9 v. : ill. ; 25 cm. - Legends in marketing .

Includes bibliographical references and index.

9788132105176 (hbk. : alk. paper)


Malhotra, Naresh K.


Marketing research.
Marketing.

658.80092 / MAL