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ADVERTISING MANAGEMENT

AAKER, DAVID, BATRA , RAJEEV, MYERS , JOHN G

ADVERTISING MANAGEMENT - 2ND - PEARSON EDUCATION PTE LTD 2004 - XIII , 754

Subjects--Uniform Titles:
ADVERTISING MANAGEMENT

Subjects--Topical Terms:
ADVERTISING

Dewey Class. No.: 659.11/BAT / 19732

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