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ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES

HOFFMAN , K. DOUGLAS

ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES - NEW YORK HARCOURT COLLEGE PUBLISHERS 2002 - xxi , 569

Subjects--Uniform Titles:
ESSENTIALS OF SERVICES MARKETING : CONCEPTS , STRATEGIES AND CASES

Subjects--Topical Terms:
SERVICES MARKETING

Dewey Class. No.: 658.87 / 16623

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