GLOBAL STRATEGIC MANAGEMENT
FRYNAS J GEORGE , MELLAHI KAMEL
GLOBAL STRATEGIC MANAGEMENT - OXFORD UNIVERSITY PRESS 2012 - 422
Global Strategic Management provides a fresh, exciting approach to developing strategies for global business development.it combines the tools of strategic management with the skills needed for thorough global strategic analysis, development, and implementation. Contents:- 1.Introduction to global strategic management,2. Global strategic analysis , 3.Global business environment: the industry environment, 4. Global business environment: analysis of the internal environment, 5.Managing the internationalization process, 6. International strategic alliances: partnership and cooperation, 7. The subsidiary-level strategy,
9780199677450
MANAGEMENT STRATEGIC (F-43)
658.401 2 FRY/MEL
GLOBAL STRATEGIC MANAGEMENT - OXFORD UNIVERSITY PRESS 2012 - 422
Global Strategic Management provides a fresh, exciting approach to developing strategies for global business development.it combines the tools of strategic management with the skills needed for thorough global strategic analysis, development, and implementation. Contents:- 1.Introduction to global strategic management,2. Global strategic analysis , 3.Global business environment: the industry environment, 4. Global business environment: analysis of the internal environment, 5.Managing the internationalization process, 6. International strategic alliances: partnership and cooperation, 7. The subsidiary-level strategy,
9780199677450
MANAGEMENT STRATEGIC (F-43)
658.401 2 FRY/MEL
