BUSINESS TO BUSINESS MARKETING

BRENNAN ROSS , CANNING LOUISE , McDOWELL RAYMOND

BUSINESS TO BUSINESS MARKETING - 2 - NEW DELHI SAGE PUBLICATION 11 - 386

FEATURING UPDATED AND NEW CASE STUDIES AND RANGE OF NEW EXAMPLES. EXTENDED COVERAGE OF KEY ACCOUNT MANAGEMENT.

9788132107460


B2B MARKETING, MARKETING, (G-14)
MARKETING B TO B

658.84 BRE/CAN