SERVICE MANAGEMENT : OPERATIONS, STRATEGY, INFORMATION TECHNOLOGY
FITZSIMMONS JAMES A
SERVICE MANAGEMENT : OPERATIONS, STRATEGY, INFORMATION TECHNOLOGY - NEW DELHI TATA MACGRAW HILL 2010 - 605
THIS BOOK COVERS BOTH STRATEGIC AND OPERATIONAL ISSUES PERTAINING TO SERVICES. THE BREADTH OF THIS TEXT'S COVERAGE SPANS QUALITATIVE AND QUANTITATIVE ASPECTS OF SERVICE MANAGEMENT. THIS BOOK CONTINUES AS A MARKET LEADER BY BALANCING CONCEPTUAL AND APPLI
MARKETING SERVICES
SERVICE MANAGEMENT
658 FIT/FIT
SERVICE MANAGEMENT : OPERATIONS, STRATEGY, INFORMATION TECHNOLOGY - NEW DELHI TATA MACGRAW HILL 2010 - 605
THIS BOOK COVERS BOTH STRATEGIC AND OPERATIONAL ISSUES PERTAINING TO SERVICES. THE BREADTH OF THIS TEXT'S COVERAGE SPANS QUALITATIVE AND QUANTITATIVE ASPECTS OF SERVICE MANAGEMENT. THIS BOOK CONTINUES AS A MARKET LEADER BY BALANCING CONCEPTUAL AND APPLI
MARKETING SERVICES
SERVICE MANAGEMENT
658 FIT/FIT
