CONSUMER BEHAVIOR

SCHIFFMAN LEON G , KANUK LESLIE LAZAR , KUMAR S RAMESH

CONSUMER BEHAVIOR - 10 - NEW DELHI PEARSON EDUCATION 2010 - 486

THE CONSUMER AS AN INDIVIDUAL,CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS,THE CONSUMER'S DECISION MAKING PROCESS AND ETHICAL DIMENSIONS,

9788177589993


MARKETING CONSUMER BEHAVIOR (G-15)

658.834 2 SCH/KAN